AI Writer
Turn a processed Video's transcript into blog posts, newsletters, SEO content, and social posts.
AI Writer generates written content from a Video you have already processed. It works from the transcript, so anything with clear speech (a podcast, webinar, or talking-head video) gives the best results.
Turn it on
AI Writer runs per Brand. Open your Brand at https://openclip.app/brands and enable the Repurpose into text content toggle. With it on, every Video processed with that Brand automatically generates written content once the transcript and content analysis finish. See Brand settings for the other Brand options.
What it generates
| Content type | Where it shows up |
|---|---|
| Blog post | Long-form Content section |
| SEO content | Long-form Content section |
| Newsletter | Long-form Content section |
| Social posts (Twitter and LinkedIn) | Social Posts section |
Newer Videos generate each type from the insights OpenClip extracts during processing, so the writing is grounded in the actual points made in the Video rather than a raw transcript summary.
Where to find it
Open the Video's Content Hub and switch to the Pre-generated tab. Long-form pieces and social posts are grouped separately. Click any piece to open it at its own page (/videos/{video}/content/{task}), where you can read the full text or copy it.
Voice and tone
The Brand's personality preset controls how everything is written:
| Preset | Voice |
|---|---|
| Professional | Clear, direct, precise. No slang or emojis. This is the default. |
| Gen-Z | Internet-native casual. Short sentences, hot takes. |
| Creator | YouTube/podcast host energy. Conversational and warm. |
| Provocative | Bold contrarian. Strong opinions, punchy sentences. |
| Custom | Your own description of how the content should sound. |
If the Video has no Brand attached, AI Writer falls back to Professional.
Credits
Written content is charged once per Video, no matter how many content types are generated:
| What | Cost |
|---|---|
| All AI Writer content for one Video | Video duration in minutes × 1.0 credits |
A 10-minute Video costs 10 credits for the blog post, SEO content, newsletter, and social posts combined. Generation is skipped entirely if your team has no credits left.
Related
- Content Hub: where generated content lives alongside your clips
- Brand settings: personality presets and the repurpose toggle
- Credits and plans: how credits work