Creators

A creator is the face and identity of your UGC videos. Once picked or saved, the same face renders in every clip, so a series of videos looks like one consistent spokesperson.

You choose a creator in the first step of the studio at https://openclip.app/tools/ugc.

The curated roster

The roster is a gallery of ready-made creators, grouped by niche:

Click a creator to select it; click again to deselect. Surprise me picks one at random. The roster is available on every plan, including free accounts.

Import your own face (paid)

Import your face turns a photo into a reusable creator:

1. Upload a clear, front-facing photo. This becomes the identity anchor for every video.
2. Name the creator and pick a niche.
3. Confirm the rights checkbox: you must have the rights to use the face and consent to it appearing in generated videos.
4. Click Import face.

The new creator is saved to your team and auto-selected, with your in-progress script kept.

Clone and tweak (paid)

With a creator selected, Clone and tweak duplicates it: same face and identity, your changes on top. You can override any brief field or voice setting before saving. Useful for keeping one face across different settings or tones.

Design a creator (paid)

Design a creator renders a brand-new photoreal face from scratch:

1. Start from an archetype. One click pre-fills every option: Gen-Z lifestyle, Beauty / GRWM, Skincare reviewer, Fitness coach, Tech reviewer, Everyday parent, Foodie / kitchen, Finance / money, Wellness / outdoors, Gamer, Corporate / SaaS, or Student / dorm.

2. Pick a render quality.

   Quality	Trade-off
   Premium	Sharpest, most realistic face. Takes a little longer.
   Basic	Faster, lighter draft quality.

3. Fine-tune the details (optional). Accordion sections for Identity (creator, age, look), Look (hair, build, wardrobe, energy), Scene, and Voice (accent), plus a Finishing touches field for tiny details like freckles or jewelry. Avoid explicit wording; the image filter rejects it.

4. Click Generate creator. The face renders in a minute or two.

5. Name it, pick a niche, and click Save creator. Not happy? Regenerate first.

Each design render is a real image generation, so teams are capped at 50 design drafts per day.

Managing your team's creators

Creators you import, clone, or design belong to your team and appear in the roster for every teammate. Your own creators show a kebab menu on their card with:

• Rename: change the display name.
• Delete: removes the creator and its face for good. Videos you already generated are unaffected.

Curated roster creators cannot be renamed or deleted.

No creator at all

You can also skip the creator step and generate from a brief alone. The studio renders a new face from your description; the review card shows it as "From your brief". Use a saved creator when you need the same face across clips.