Marketing Teams + Facebook

OpenClip for Marketing Teams × Facebook

Turn webinars, product demos, and brand videos into scroll-stopping Facebook clips your audience actually watches — automatically.

Marketing teams can feed long-form campaign videos and webinar recordings into OpenClip and extract Facebook-optimized clips — square or vertical — complete with word-level captions that capture attention in silent-scroll feeds.

Marketing

Marketing Teams

Facebook

Suggested: Business plan

Pain Points We Solve

Webinars and long-form content sit unused after the live event

Video editors are backlogged for weeks with clip requests

Inconsistent branding across social channels and team members

No data on which video moments drive the most engagement

Budget constraints limit video production volume

Webinar Repurposing Workflow

Upload webinar recording to OpenClip

AI extracts 10-15 key moments, insights, and sound bites

Apply branded caption presets across all clips

Export platform-specific versions for LinkedIn, Instagram, TikTok, and YouTube Shorts

Schedule clips throughout the month for sustained engagement

Customer Testimonial Campaign

Record 15-20 minute customer success interviews

Use AI to identify quotable moments and success stories

Create multiple versions: social proof clips, case study teasers, feature highlights

Add custom captions highlighting ROI metrics and results

Distribute across paid and organic channels

Thought Leadership Series

Film quarterly executive briefings or strategy sessions

AI detects thought leadership moments and key insights

Create platform-optimized clips for LinkedIn and Twitter

Maintain consistent branding with saved caption templates

Track performance to identify top-performing topics

Setup with Repurpose Long Videos into Facebook Clips with OpenClip

Upload Your Long-Form Video to OpenClip

Log in to OpenClip and upload the long-form video you want to repurpose — a podcast, webinar, livestream recording, or YouTube video works great.

Let AI Detect Viral Moments

OpenClip's AI-powered analysis scans your transcript and scores segments by hook strength, narrative completeness, and viral potential, surfacing 5–15 clip candidates.

Select and Customize Your Clips

Review the suggested clips, pick your favorites, and choose a caption preset. Speaker tracking automatically keeps the active speaker centered in each clip.

Export in Facebook-Optimized Format

Export your clips in vertical 9:16 for Facebook Reels Facebook Watch. Download the finished files to your device.

Upload Manually to Facebook

Open Facebook Creator Studio or the Facebook app, navigate to Reels or Watch, and upload your exported clips. Add your caption text, hashtags, and schedule your post.

Features

Viral Moment Detection

AI scans your brand videos and webinars to surface the highest-impact moments for Facebook audiences.

Auto-Captions for Silent Feeds

Word-level captions with 10 style presets ensure your message lands even when viewers scroll with sound off.

Speaker Tracking

AI face detection keeps your spokesperson or panelist centered — perfect for interview and panel clips.

Vertical Export

Export in.

Batch Campaign Processing

Upload an entire campaign's worth of long-form footage at once and get 5-15 clip candidates per video.

Hook-Optimized Clips

AI scores clips by hook strength so your marketing team leads with the moment most likely to stop the scroll.

Frequently Asked Questions

OpenClip exports in (ideal for the Facebook feed) and 9:16 vertical (ideal for Facebook Reels). Both formats include word-level captions positioned in safe zones.

Yes — webinars are one of the best sources for clip extraction. OpenClip's AI identifies the most compelling moments from Q&As, presentations, and panel discussions and packages them as short clips.

OpenClip exports ready-to-upload clip files — it does not publish directly to Facebook. Your team uploads the exported clips through Meta Business Suite or Facebook Creator Studio.

Typically 5-15 clip candidates per hour of content, so a 60-minute webinar can generate an entire week's worth of Facebook content.

Yes. OpenClip offers 10 caption style presets and supports custom highlighting. While full custom brand fonts aren't available, you can choose the style closest to your brand guidelines.

OpenClip's Business tier supports team workflows and batch processing, making it practical for marketing teams managing multiple campaigns simultaneously.

Make Every Webinar Work Harder on Facebook

Start repurposing your long-form marketing videos into Facebook-ready clips with OpenClip today.

Get Started Free