Mailchimp & OpenClip Integration | Video Repurposing - OpenClip
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OpenClip + Mailchimp: Turn Video Clips Into Email Campaigns

Export your AI-generated short clips from OpenClip and embed them in Mailchimp email campaigns to boost click-through rates and keep your audience engaged with video content.

Mailchimp
Email Marketing

Prerequisites

  • An active OpenClip account (Starter, Pro, or Business plan)
  • A Mailchimp account (free or paid)
  • A video hosting account on YouTube, Vimeo, or Wistia to host your exported clip
  • A long-form video ready for upload to OpenClip (podcast, webinar, interview, etc.)
  • Optional: Canva or similar tool for creating a video thumbnail with a play button overlay

Setup Steps

1

Generate Clips in OpenClip

Upload your long-form video to OpenClip. The AI will detect the most engaging moments and generate 5–15 short-form clip candidates with captions and speaker tracking applied.

2

Export Your Best Clip

Select the clip you want to feature in your email campaign and export it in your preferred format (vertical (9:16)). Download the video file to your device or save it to cloud storage like Google Drive or Dropbox.

3

Upload the Clip to a Video Host

Since email clients do not natively support embedded video playback, upload your clip to YouTube, Vimeo, or Wistia to generate a shareable URL. Most email marketers use a thumbnail image linked to the hosted video.

4

Create a Video Thumbnail

Take a compelling still frame from your clip to use as a clickable image in Mailchimp. Add a play button overlay using a tool like Canva to signal to readers that the image links to a video.

5

Build Your Mailchimp Campaign

In Mailchimp, create a new email campaign and drag an Image content block into your template. Upload your thumbnail image, then link it to the hosted video URL. Write compelling copy around the clip to drive clicks.

6

Send and Track Engagement

Publish your campaign and monitor click-through rates in Mailchimp's analytics dashboard. Compare performance against campaigns without video thumbnails to measure the impact of your video content.

Features

AI Clip Detection for Email

OpenClip's AI-powered viral moment detection identifies the most hook-worthy segments from your long-form videos — perfect for grabbing attention in a crowded inbox.

Captioned Clips That Work Anywhere

OpenClip burns word-level captions directly into your clips, so even if viewers watch without sound in an email preview, your message still lands clearly.

Vertical Short-Form Export Options

Export clips in format — ideal for email thumbnails — for a classic video feel. Match the format to your Mailchimp template layout.

Higher Email Click-Through Rates

Emails featuring video thumbnails consistently outperform text-only campaigns. Use your OpenClip-generated shorts as visual hooks that drive readers to click and watch.

Repurpose Webinars & Podcasts

Turn recordings from Zoom webinars, podcast interviews, or live events into polished short clips and distribute the highlights directly to your Mailchimp subscriber list.

Batch Process Multiple Videos

With OpenClip's batch processing, upload a full series of videos at once and generate clip libraries you can drip-feed across multiple Mailchimp campaigns over weeks or months.

Frequently Asked Questions

Most email clients, including Gmail and Outlook, do not support inline video playback. The standard workaround is to upload your clip to a video host like YouTube, Vimeo, or Wistia, then insert a clickable thumbnail image in your Mailchimp email that links to the hosted video. OpenClip makes it easy to export polished clips ready for this workflow.

For email, a export typically works best as a thumbnail image. After exporting from OpenClip, host the video file on YouTube or Vimeo, and use a still frame from the clip as your clickable image inside Mailchimp.

OpenClip does not have a native one-click Mailchimp connector. The workflow involves exporting your clip from OpenClip, hosting it on a video platform, and then embedding a thumbnail link in your Mailchimp campaign. This is a straightforward manual process that takes just a few minutes.

Webinar highlights, podcast soundbites, product demos, and interview excerpts perform especially well in email. OpenClip's AI scores clip candidates by hook strength and narrative completeness, so the clips it surfaces are naturally suited for capturing attention quickly — ideal for the short attention span of email readers.

OpenClip typically generates 5–15 clip candidates per long-form video, depending on its length and content. This gives you a library of clips you can use across multiple Mailchimp campaigns, newsletters, or email sequences without re-uploading the same source video.

Yes. If you host your video clips on YouTube or a blog and trigger Mailchimp RSS campaigns from that content, your OpenClip-generated clips can be featured in those automated sends. You would configure the video hosting and RSS feed separately, then let Mailchimp automation handle distribution.

Yes. OpenClip burns captions directly into the video file during export, so when a subscriber clicks your thumbnail and watches the clip on YouTube, Vimeo, or Wistia, the word-level captions are baked in and visible regardless of platform settings.

The free Mailchimp plan supports image blocks and external URL linking, so you can use this workflow on any Mailchimp tier. Higher-tier Mailchimp plans offer A/B testing, which is useful for testing video thumbnail campaigns against text-only versions to measure click-through rate lift.

Start Repurposing Video for Your Email List

Upload your next webinar, podcast, or interview to OpenClip and generate polished short clips in minutes — ready to feature in your Mailchimp campaigns and drive more clicks from every send.

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